Code: 04194169
Words That Work
by Frank Luntz
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 el ... more
- Language:
English - Binding: Paperback
- Number of pages: 320
Publisher: Hyperion, 2008
- More about this
14.77 €
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Book synopsis
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.
Book details
Book category Books in English Economics, finance, business & management Business & management Business communication & presentation
14.77 €
- Full title: Words That Work
- Author: Frank Luntz
- Language: English
- Binding: Paperback
- Number of pages: 320
- EAN: 9781401309299
- ISBN: 1401309291
- ID: 04194169
- Publisher: Hyperion
- Weight: 292 g
- Dimensions: 204 × 134 × 26 mm
- Date of publishing: 09. February 2008
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