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More about Advanced Presentations by Design - Creating Communication That Drives Action, Second Edition

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Book synopsis

Offering a new, exciting approach to the typically conventional practice for creating presentations, this new edition to a popular resource has compiled its material from more than 200 research studies in the fields of communication, marketing, psychology, multimedia, and law. The book demonstrates how to adapt a presentation to different audience personality preferences, what role the data should play and how much of it is necessary, how to turn data into a story, and how to design persuasive-yet-comprehensible visual layouts.

Book details

Book category Books in English Economics, finance, business & management Business & management Business communication & presentation

• Full title: Advanced Presentations by Design - Creating Communication That Drives Action, Second Edition
• Author: Andrew Abela
• Language: English
• Binding: Paperback
• Number of pages: 224
• EAN: 9781118347911
• ISBN: 1118347919
• ID: 04950713
• Publisher: John Wiley & Sons Inc
• Weight: 544 g
• Dimensions: 278 × 217 × 12 mm
• Date of publishing: 12. April 2013

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