Code: 21237167
Blue Ocean Classics
by W. Chan Kim, Renee A. Mauborgne
The collection you need to create more blue oceans.W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets ... more
- Language:
English - Binding: Hardback
- Number of pages: 144
Publisher: Harvard Business Review Press, 2019
- More about this
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Book synopsis
The collection you need to create more blue oceans.W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlo
Book details
Book category Books in English Economics, finance, business & management Business & management Business strategy
14.72 €
- Full title: Blue Ocean Classics
- Author: W. Chan Kim, Renee A. Mauborgne
- Language: English
- Binding: Hardback
- Number of pages: 144
- EAN: 9781633697379
- ISBN: 1633697371
- ID: 21237167
- Publisher: Harvard Business Review Press
- Weight: 220 g
- Dimensions: 114 × 173 × 19 mm
- Date of publishing: 06. August 2019
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