Code: 04336028
Brand Extensions- Keys to success in international marketing
by Carolin Wobben
Over the last decades, an increasing number of international companies have strived to capitalize on the value of their most real and marketable assets: their brands. Urged to withstand the pressure of intensifying global competit ... more
- Language:
English - Binding: Paperback
- Number of pages: 104
Publisher: VDM Verlag Dr. Mueller E.K., 2007
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Book synopsis
Over the last decades, an increasing number of international companies have strived to capitalize on the value of their most real and marketable assets: their brands. Urged to withstand the pressure of intensifying global competition, various managers have
Book details
Book category Books in English Economics, finance, business & management Business & management International business
55.21 €
- Full title: Brand Extensions- Keys to success in international marketing
- Author: Carolin Wobben
- Language: English
- Binding: Paperback
- Number of pages: 104
- EAN: 9783836406291
- ISBN: 3836406292
- ID: 04336028
- Publisher: VDM Verlag Dr. Mueller E.K.
- Weight: 198 g
- Dimensions: 173 × 245 × 10 mm
- Date of publishing: 29. January 2007
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