Code: 15775897

Conference Proceedings Trends in Business Communication 2016

Name: Conference Proceedings Trends in Business Communication 2016
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 15775897
Price: 121.82 EUR
Availability: InStock

by Timo Becker, Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin

Language: English
Binding: Paperback
Number of pages: 194
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2017
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Book synopsis

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium "Trends in Business Communication", which took place at the University of Applied Sciences in Kufstein, Tyrol.

Book details

Book category Books in English Economics, finance, business & management Business & management Business communication & presentation

121.82 €

Full title: Conference Proceedings Trends in Business Communication 2016
Author: Timo Becker, Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin
Language: English
Binding: Paperback
Number of pages: 194
EAN: 9783658172534
ISBN: 3658172533
ID: 15775897
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight: 2703 g
Dimensions: 210 × 148 × 13 mm
Date of publishing: 08. February 2017