Code: 13738380
Consumer Behaviour
by Gordon Foxall
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng m ... more
- Language:
English - Binding: Paperback
- Number of pages: 206
Publisher: Taylor & Francis Ltd, 2016
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Book synopsis
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on t
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
71.82 €
- Full title: Consumer Behaviour
- Subtitle: A Practical Guide
- Author: Gordon Foxall
- Language: English
- Binding: Paperback
- Number of pages: 206
- EAN: 9781138832398
- ISBN: 1138832391
- ID: 13738380
- Publisher: Taylor & Francis Ltd
- Weight: 272 g
- Dimensions: 141 × 216 × 13 mm
- Date of publishing: 23. November 2016
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