Kod: 13738380
Consumer Behaviour
Autor Gordon Foxall
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng m ... więcej
- Język:
Angielski - Oprawa: Miękka
- Liczba stron: 206
Wydawca: Taylor & Francis Ltd, 2016
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Opis
This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on t
Szczegóły książki
Kategoria Books in English Economics, finance, business & management Business & management Management & management techniques
82.26 €
- Pełny tytuł: Consumer Behaviour
- Podtytuł: A Practical Guide
- Autor: Gordon Foxall
- Język: Angielski
- Oprawa: Miękka
- Liczba stron: 206
- EAN: 9781138832398
- ISBN: 1138832391
- ID: 13738380
- Wydawca: Taylor & Francis Ltd
- Waga: 272 g
- Wymiary: 141 × 216 × 13 mm
- Data wydania: 23. November 2016
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