Code: 16431949
Principles of Marketing, Global Edition
by Dr. Philip T. Kotler, Gary Armstrong
For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's mor ... more
- Language:
English - Binding: Paperback
- Number of pages: 736
Publisher: PEARSON Education Limited, 2017
- More about this
81.86 €
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Book synopsis
For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever fo
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
81.86 €
- Full title: Principles of Marketing, Global Edition
- Author: Dr. Philip T. Kotler, Gary Armstrong
- Language: English
- Binding: Paperback
- Number of pages: 736
- EAN: 9781292220178
- ISBN: 9781292220178
- ID: 16431949
- Publisher: PEARSON Education Limited
- Weight: 1444 g
- Dimensions: 216 × 275 × 26 mm
- Date of publishing: 13. July 2017
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