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Book synopsis

The strategy of e-commerce determines what must be done to generate the transactions that must occur. The technology of e-commerce determines how the e-commerce web site will work. McKeown's text covers the technology side by discussing the development of web applications that handle the interaction between the various stakeholders including consumers, vendors, suppliers, etc. The content is related to systems analysis and design; however, instead of traditional systems development life cycle approach, e-commerce development uses different techniques due to the need for speed and flexibility.

Book details

Book category Books in English Economics, finance, business & management Business & management E-commerce: business aspects

• Full title: E-Commerce Application Development
• Author: Patrick G. McKeown
• Language: English
• Binding: Paperback
• Number of pages: 400
• EAN: 9780471202271
• ID: 04888516
• Publisher: John Wiley and Sons (WIE)
• Weight: 666 g
• Dimensions: 250 × 150 mm
• Date of publishing: 07. December 2020

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