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Book synopsis

Packed with real-world examples and business cases, Electronic Commerce, 11e continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.

Book details

Book category Books in English Economics, finance, business & management Business & management E-commerce: business aspects

• Full title: Electronic Commerce
• Author: Gary Schneider
• Language: English
• Binding: Paperback
• Number of pages: 640
• EAN: 9781285425436
• ISBN: 128542543X
• ID: 02477791
• Publisher: Cengage Learning, Inc
• Weight: 940 g
• Dimensions: 232 × 189 × 23 mm
• Date of publishing: 07. May 2014

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