Essentials of Global Marketing / Najlacnejšie knihy
Essentials of Global Marketing

Code: 01200825

Essentials of Global Marketing

by Svend Hollensen

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminate ... more

103.91 €


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Book synopsis

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

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Book category Books in English Economics, finance, business & management Business & management International business

103.91 €

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