Code: 09119255
Experience-Based Communication
by Peter Franklin Wurtz
This book teaches readers how to architect the way their company is experienced at every real-life touchpoint. It explains how to use physical meetings and locations to create an affinity with a given market segment as well as how ... more
- Language:
English - Binding: Paperback
- Number of pages: 278
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2014
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Book synopsis
This book teaches readers how to architect the way their company is experienced at every real-life touchpoint. It explains how to use physical meetings and locations to create an affinity with a given market segment as well as how to engage an audience.§
Book details
Book category Books in English Economics, finance, business & management Business & management Business communication & presentation
50.62 €
- Full title: Experience-Based Communication
- Author: Peter Franklin Wurtz
- Language: English
- Binding: Paperback
- Number of pages: 278
- EAN: 9783642442872
- ISBN: 9783642442872
- ID: 09119255
- Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Weight: 454 g
- Dimensions: 235 × 155 × 15 mm
- Date of publishing: 01. November 2014
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