Code: 04010522
Fundamentals of Business-to-Business Sales & Marketing
by Coe
Shows how B2B leaders integrate approaches and technologies with techniques to find, get, and keep customers. This book introduces a sales coverage model that meets the needs of the Web-based environment while retaining the benefi ... more
- Language:
English - Binding: Hardback
- Number of pages: 208
Publisher: McGraw-Hill Education - Europe, 2003
- More about this
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More about Fundamentals of Business-to-Business Sales & Marketing
Book synopsis
Shows how B2B leaders integrate approaches and technologies with techniques to find, get, and keep customers. This book introduces a sales coverage model that meets the needs of the Web-based environment while retaining the benefits that a good salesperson can bring to the table.
Book details
Book category Books in English Economics, finance, business & management Business & management Business strategy
21.91 €
- Full title: Fundamentals of Business-to-Business Sales & Marketing
- Author: Coe
- Language: English
- Binding: Hardback
- Number of pages: 208
- EAN: 9780071408790
- ISBN: 0071408797
- ID: 04010522
- Publisher: McGraw-Hill Education - Europe
- Weight: 518 g
- Dimensions: 233 × 163 × 19 mm
- Date of publishing: 16. September 2003
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