Code: 01560490
B2B Brand Management
by Philip Kotler, Waldemar Pfoertsch, Ines Michi
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. ... more
- Language:
English - Binding: Hardback
- Number of pages: 357
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2006
- More about this
77.06 €
Low in stock at our supplier
Shipping in 12 - 17 days
Potřebujete více kusů?Máte-li zájem o více kusů, prověřte, prosím, nejprve dostupnost titulu na naši zákaznické podpoře.
Add to wishlist
You might also like
-
Business to Business Marketing
87.80 € -
B2B Marketing Strategy
29.47 € -4 % -
Fundamentals of Business-to-Business Sales & Marketing
21.89 € -50 % -
B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth
50.55 € -
Innovative B2B Marketing
129.87 € -
Lean Construction
86.37 € -
Basketball Analytics: Spatial Tracking
23.94 € -
Kava
263.74 € -
Winning B2B Marketing
20.36 € -3 % -
B2B Marketing Handbook
25.17 € -3 % -
How Brands Grow
36.63 € -
Strange the Dreamer
11.15 € -23 % -
Outdoor Photographer of the Year
33.25 € -9 % -
Edibles
15.65 € -19 % -
Binding
24.76 € -
Lost Connections
12.78 € -24 % -
Nordic Baker
25.88 € -16 % -
Hokusai's Landscapes
37.86 € -17 % -
The Hidden Life Of Trees
9.81 € -24 % -
Doing Agile Right
27.52 € -17 % -
Marketing Strategy
98.75 € -
Star Wars: Secrets of the Galaxy Deluxe Box Set
67.74 € -16 % -
CCNA Routing and Switching 200-125 Official Cert Guide Library
56.28 € -
Complete Plant-Based Cookbook
29.67 € -18 % -
Ars Notoria Sive Flores Aurei
9.71 € -17 % -
Yes To Life In Spite of Everything
11.15 € -23 % -
Muay Thai Training Exercises
22.40 € -20 % -
Born to Run
16.06 € -19 % -
Mass Effect - Andromeda: Nexus Uprising
10.12 € -22 % -
In Order To Live
11.35 € -24 % -
Orientalism
11.04 € -23 % -
Northanger Abbey
7.97 € -16 % -
Dexter by Design
10.84 € -17 % -
Alan Rickman: The Unauthorised Biography
17.70 € -23 % -
Advancing Guitarist
34.38 € -
Invisible Residents
14.73 € -19 % -
Anatomy of Stretching
16.57 € -23 % -
Rural Affair
13.91 € -12 % -
Mood Cards
17.90 € -7 % -
Maangchi's Real Korean Cooking
29.36 € -8 % -
When the Sick Rule the World
18.31 € -5 % -
Percy Jackson and the Greek Heroes
9.10 € -5 %
Give this book as a present today
- Order book and choose Gift Order.
- We will send you book gift voucher at once. You can give it out to anyone.
- Book will be send to donee, nothing more to care about.
More about B2B Brand Management
You get 191 loyalty points
Book synopsis
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
77.06 €
- Full title: B2B Brand Management
- Author: Philip Kotler, Waldemar Pfoertsch, Ines Michi
- Language: English
- Binding: Hardback
- Number of pages: 357
- EAN: 9783540253600
- ISBN: 3540253602
- ID: 01560490
- Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Weight: 714 g
- Dimensions: 243 × 240 × 31 mm
- Date of publishing: 17. August 2006
Trending among others
-
Zig Ziglar's Secrets of Closing the Sale
18.41 € -11 % -
Building a StoryBrand
13.29 € -19 % -
Predictably Irrational, Revised
7.56 € -25 % -
How to Master the Art of Selling
18 € -23 % -
Buyology
16.26 € -12 % -
Brand Gap, The
29.36 € -
SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
26.91 € -19 % -
Cashvertising
18.51 € -4 % -
Sell or Be Sold
21.28 € -18 % -
1-Page Marketing Plan
14.93 € -23 % -
Positioning: The Battle for Your Mind
17.70 € -23 % -
Spin Selling
30.90 € -19 % -
Luxury Strategy
47.68 € -
Key Person of Influence
11.15 € -23 % -
Brand Flip, The
33.25 € -
D&AD. The Copy Book
20.87 € -4 % -
It's Not How Good You Are, It's How Good You Want to Be
11.35 € -9 % -
Powerful Phrases for Effective Customer Service: Over 700 Ready-to- Use Phrases and Scripts That Really Get Results
17.18 € -19 % -
Public Relations
17.18 € -19 % -
The Challenger Sale
16.77 € -23 % -
22 Immutable Laws Of Marketing
11.15 € -23 % -
How to Sell Anything to Anybody
12.27 € -23 % -
Permission Marketing
10.22 € -24 % -
Challenger Sale
26.91 € -14 % -
Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
29.06 € -1 % -
Obviously Awesome
17.80 € -
Selling Luxury - Connect With Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
26.40 € -20 % -
A Technique for Producing Ideas
9 € -23 % -
ZAG
31.82 € -7 % -
Guerilla Marketing
14.11 € -19 % -
Neuro Design
31.72 € -1 % -
Drunk Tank Pink
17.08 € -9 % -
Ultimate Marketing Plan
14.73 € -10 % -
Sell It Like Serhant
11.25 € -25 % -
Designing Brand Identity - An Essential Guide for the Whole Branding Team 5e
44.61 € -19 % -
Objections - The Ultimate Guide for Mastering The Art and Science of Getting Past No
24.04 € -20 % -
Decoded 2e - The Science Behind Why We Buy
18.51 € -21 % -
Raving Fans!
11.76 € -19 % -
Ten Principles Behind Great Customer Experiences, The
27.21 € -4 % -
How to Write Copy That Sells
16.47 € -14 % -
All Marketers are Liars
16.67 € -14 % -
Thank You Economy
23.73 € -
My Life in Advertising and Scientific Advertising
14.52 € -17 % -
22 Immutable Laws of Branding
13.29 € -23 % -
Crystallizing Public Opinion
11.96 € -16 % -
Event Design Handbook
34.99 € -
Scoring Points
44.41 € -
Scientific Advertising
7.67 € -18 % -
Storynomics
24.14 € -23 %
Shopping guide
Books by language
Collection points Bratislava a 2642 dalších
Copyright ©2008-24 najlacnejsie-knihy.sk All rights reservedPrivacyCookies
15549 collection points
Delivery 2.99 €
02/210 210 99 (8-15.30h)