Code: 06698737
International Marketing (RLE International Business)
by Martin Hird
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at ... more
- Language:
English - Binding: Paperback
- Number of pages: 4
Publisher: Taylor & Francis Ltd, 2014
- More about this
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Book synopsis
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advanta
Book details
Book category Books in English Economics, finance, business & management Business & management International business
65.45 €
- Full title: International Marketing (RLE International Business)
- Subtitle: Strategy and Management
- Author: Martin Hird
- Language: English
- Binding: Paperback
- Number of pages: 4
- EAN: 9780415752022
- ISBN: 9780415752022
- ID: 06698737
- Publisher: Taylor & Francis Ltd
- Weight: 610 g
- Dimensions: 234 × 156 mm
- Date of publishing: 21. March 2014
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