Code: 04775514

Internationalization

Name: Internationalization
Brand: Palgrave USA
SKU: 04775514
Price: 109.54 EUR
Availability: InStock
Author: C. Wheeler
ISBN: 9781403906717

by C. Wheeler, F. McDonald, I. Greaves

Language: English
Binding: Hardback
Number of pages: 309
Publisher: Palgrave USA, 2003
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Book synopsis

This is the 10th volume of The Academy of International Business book series bringing together the latest research on firm strategies and management and the internationalization of the firm from the 29th Academy of International Business UK conference. The four main themes of the book are subsidiary location and performance, internationalization and firm strategy, the internationalization of the small firm and the Internet and e-commerce.