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Book synopsis

This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global, and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture. The key technology involved including e-commerce support, payment and security  are introduced. This book highlights the practical application of the applied psychology of e-commerce in business activities, and expounds the system structure, transaction mode and decision-making strategy paradigm of e-commerce with typical examples. This book helps readers to understand the  basic concepts, the latest knowledge and the way of e-commerce development. This book elaborates the theory, specific tools, methods and practical experience, which can be used as a textbook or professional book for e-commerce courses, and also a reference book for interested readers.

Book details

Book category Books in English Economics, finance, business & management Business & management E-commerce: business aspects

• Full title: Introduction to E-commerce
• Author: Zheng Qin, Guolong Wang, Wanqiu Deng, Yanli Hao
• Language: English
• Binding: Hardback
• Number of pages: 300
• EAN: 9789819777891
• ID: 46574900
• Publisher: Springer, Berlin
• Weight: 1199 g
• Dimensions: 235 × 155 mm
• Date of publishing: 21. December 2024

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