Code: 32880456

Mental Models

Name: Mental Models
Brand: Rosenfeld Media
SKU: 32880456
Price: 50.36 EUR
Availability: InStock
Author: Indi Young
ISBN: 9781933820064

by Indi Young

Language: English
Binding: Paperback
Number of pages: 299
Publisher: Rosenfeld Media, 2008
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Book synopsis

There is no single methodology for creating the perfect product--but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.