Code: 01284666
Research in International Marketing (RLE International Business)
by Peter W Turnbull
This volume considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with ... more
- Language:
English - Binding: Hardback
- Number of pages: 388
Publisher: Taylor & Francis Ltd, 2012
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Book synopsis
This volume considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.
Book details
Book category Books in English Economics, finance, business & management Business & management International business
235.14 €
- Full title: Research in International Marketing (RLE International Business)
- Author: Peter W Turnbull
- Language: English
- Binding: Hardback
- Number of pages: 388
- EAN: 9780415658119
- ISBN: 041565811X
- ID: 01284666
- Publisher: Taylor & Francis Ltd
- Weight: 453 g
- Dimensions: 234 × 156 mm
- Date of publishing: 27. November 2012
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