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Book synopsis

This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion -- a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings. Resistance is Useless will show you how to: aeo Change anyonea s opinion on any subject. aeo Transform a lynch mob into your most devout supporters. aeo Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customera s fingers with a hammer. aeo Understand how a perfect product demonstration can get you hurled into the street by security. aeo Sell tanks to Genghis khan. Readership: General Business, customer service and sales.

Book details

Book category Books in English Economics, finance, business & management Business & management Business communication & presentation

• Full title: Resistance is Useless
• Subtitle: The Art of Business Persuasion
• Author: Geoff Burch
• Language: English
• Binding: Paperback
• Number of pages: 278
• EAN: 9781841124698
• ISBN: 1841124699
• ID: 05094690
• Publisher: John Wiley and Sons Ltd
• Weight: 462 g
• Dimensions: 232 × 157 × 18 mm
• Date of publishing: 24. January 2003

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