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Book synopsis

A recent study revealed that only one out of eight buyers rated sales presentations valuable. Ouch! Why? Talking brochures, monologues, cookie-cutter PowerPoints. Most sales presentations are based on advice handed down from the last century. The challenge of engaging and persuading today's crazy busy buyers in a sea of information and "me-too" solutions demands new skills. "Sales Presentations For Dummies" provides salespeople with the critical skills necessary to create and deliver a compelling presentation that engages and motivates today's prospects to take action. Through examples and experience collected from thousands of actual sales presentations, you will learn a blockbuster formula and an innovative set of tools and tips to keep your audience engaged during your presentation from the opening hook to your climactic call to action.

Book details

Book category Books in English Economics, finance, business & management Business & management Business communication & presentation

• Full title: Sales Presentations For Dummies
• Author: Consumer Dummies
• Language: English
• Binding: Paperback
• Number of pages: 384
• EAN: 9781119104025
• ISBN: 1119104025
• ID: 09237825
• Publisher: John Wiley & Sons Inc
• Weight: 516 g
• Dimensions: 190 × 235 × 33 mm
• Date of publishing: 25. September 2015

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