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Book synopsis

This book bridges the gap between researchers in statistics and e-commerce, exposing both communities to the opportunities in this evolving area. Statistical Methods in eCommerce Research enables statisticians to better understand the challenges of empirical e-commerce research and to develop new methods for their analyses. It also allows e-commerce researchers to see the statistical challenges, the usefulness of new statistical methods, and how statistical thinking is applied.

Book details

Book category Books in English Economics, finance, business & management Business & management E-commerce: business aspects

• Full title: Statistical Methods in eCommerce Research
• Author: Wolfgang Jank, Galit Shmueli
• Language: English
• Binding: Hardback
• Number of pages: 448
• EAN: 9780470120125
• ISBN: 0470120126
• ID: 01388054
• Publisher: John Wiley & Sons Inc
• Weight: 746 g
• Dimensions: 241 × 164 × 23 mm
• Date of publishing: 17. October 2008

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