Code: 02749196

Trend Management Toolkit

Name: Trend Management Toolkit
Brand: Palgrave Macmillan
SKU: 02749196
Price: 60.85 EUR
Availability: InStock
Author: A. Kjaer
ISBN: 9781137370082

by A. Kjaer

Language: English
Binding: Hardback
Number of pages: 243
Publisher: Palgrave Macmillan, 2014
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Book synopsis

In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. The toolkit includes features such as 'How to create your own Trend Atlas' and 'How to Use Trends in Action', alongside case studies and profiles of previous research projects for major organizations. She encourages readers to become market leaders rather than followers, by developing a 'future-orientated mindset' to interpret contradictive influences and identify trends as they emerge.