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Book synopsis

Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena. * A coherent introduction to e-business. * Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services. * Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues. * Supported by online lecturer and student resources, available soon.

Book details

Book category Books in English Economics, finance, business & management Business & management E-commerce: business aspects

• Full title: What is e-Business? How the Internet Transforms Or ganizations
• Author: Feng Li
• Language: English
• Binding: Paperback
• Number of pages: 264
• EAN: 9781405125581
• ISBN: 1405125586
• ID: 01300030
• Publisher: John Wiley and Sons Ltd
• Weight: 452 g
• Dimensions: 246 × 172 × 21 mm
• Date of publishing: 18. August 2006

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