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Viac informácií o knihe New Challenges for Tourism Promotion

• Parametre knihy
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• Obľúbené z iného súdka

Nákupom získate 81 bodov

Anotácia knihy

Increased competition, the ongoing differentiation process of potential visitors` needs and the irreversible development to a multimedia information and communication society are tremendous challenges for institutions which aim to attract and keep loyal visitors. In this book, AIEST's experts put forward new ideas on how to rise to some of the most intriguing and urgent questions of modern tourism promotion. - Macroeconomic Impacts: how to face and deal with growing markets, increased global competition or differentiation effects in mature market environments. - Tourism Promotion and Marketing Processes: how more research on the "hybrid traveler" and the focus on cooperation can lead to better understanding and management. - Social Media and Web 2.0: how attention can be arrested even when information is abundant and consumers gain more and more sovereignty. - Technological Progress: how to benefit more effectively from recent developments such as the digitalization of promotional tools (E-Promotion). Contributions from both practice and academia give comprehensive and holistic impressions of viable solutions!

Parametre knihy

Zaradenie knihy Książki po angielsku Economics, finance, business & management Industry & industrial studies Distributive industries

• Celý názov: New Challenges for Tourism Promotion
• Podnázov: Tackling High Competition and Multimedia Changes
• Autor: Peter Keller, Christian Laesser
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 175
• EAN: 9783503138388
• ISBN: 3503138382
• ID: 12599676
• Nakladateľ: Schmidt, Erich Verlag
• Hmotnosť: 305 g
• Rozmery: 239 × 159 × 20 mm
• Dátum vydania: January 2012

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