Kód: 06707629
Multicultural Perspectives in Customer Behaviour
Autor Maria G. Piacentini, Charles C. Cui
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and mu ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 184
Nakladateľ: Taylor & Francis Ltd, 2014
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Anotácia knihy
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Distributive industries
66.92 €
- Celý názov: Multicultural Perspectives in Customer Behaviour
- Autor: Maria G. Piacentini, Charles C. Cui
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 184
- EAN: 9781138008922
- ISBN: 9781138008922
- ID: 06707629
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 340 g
- Rozmery: 246 × 174 × 15 mm
- Dátum vydania: 04. July 2014
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