Mohlo by sa vám tiež páčiť

Viac informácií o knihe Marketing Fashion

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 520 bodov

Anotácia knihy

While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Distributive industries

• Celý názov: Marketing Fashion
• Autor: Patricia Rath
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 528
• EAN: 9781609010782
• ISBN: 1609010787
• ID: 01220363
• Nakladateľ: Bloomsbury Publishing
• Hmotnosť: 1396 g
• Rozmery: 255 × 200 × 34 mm
• Dátum vydania: 24. July 2012

Obľúbené z iného súdka

---

---

---