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Viac informácií o knihe Fashion Marketing Communications

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning.

Parametre knihy

Zaradenie knihy Knihy po anglicky The arts Industrial / commercial art & design Fashion & textiles: design

• Celý názov: Fashion Marketing Communications
• Autor: Gaynor Lea-Greenwood
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 216
• EAN: 9781405150606
• ISBN: 1405150602
• ID: 04437550
• Nakladateľ: John Wiley and Sons Ltd
• Hmotnosť: 388 g
• Rozmery: 245 × 173 × 11 mm
• Dátum vydania: 14. December 2012

Obľúbené z iného súdka

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