Code: 05275813

Brand Sense

by Martin Lindstrom, Petra Pyka

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Language: German
Binding: Hardback
Number of pages: 212
Publisher: Campus Verlag, 2011
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21.09 €

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Book synopsis

Wussten Sie, dass der angenehme Duft eines Neuwagens eigentlich aus der Sprühdose mit "Neuwagen-Aroma" kommt? Oder dass der "Crunch" der Kellogg's Cornflakes in einem Soundlabor entwickelt wurde? In diesem erstaunlichen Buch zeigt der Marketingguru Martin Lindstrom auf wunderbar unterhaltsame Weise, wie unsere fünf Sinne unsere täglichen Kaufentscheidungen beeinflussen. Coca-Cola, Marlboro, Nivea, Toys Us, Microsoft, Nokia, Disney sie alle nutzen es äußerst erfolgreich aus, dass wir Sklaven unserer Sinne sind.§Nach der Lektüre dieses Augen öffnenden Buches werden Sie Produkte nie wieder sehen, hören oder anfassen wie vorher!

Book details

Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing

21.09 €

Full title: Brand Sense
Subtitle: Warum wir starke Marken fühlen, riechen, schmecken, hören und sehen können
Author: Martin Lindstrom, Petra Pyka
Language: German
Binding: Hardback
Number of pages: 212
EAN: 9783593394473
ISBN: 3593394472
ID: 05275813
Publisher: Campus Verlag
Weight: 424 g
Dimensions: 220 × 152 × 25 mm
Date of publishing: 11. February 2011