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Book synopsis

This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates people focused approaches that can be used for marketing products and services through internet. §E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.com.

Book details

Book category Books in English Economics, finance, business & management Business & management E-commerce: business aspects

• Full title: E-Commerce Strategy
• Subtitle: Text and Cases
• Author: Sanjay Mohapatra
• Language: English
• Binding: Hardback
• Number of pages: 262
• EAN: 9781461441410
• ISBN: 1461441412
• ID: 01427943
• Publisher: Springer-Verlag New York Inc.
• Weight: 5443 g
• Dimensions: 235 × 155 × 20 mm
• Date of publishing: 24. July 2012

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