Code: 24505235
Getting Multi-Channel Distribution Right
by Patricia K. Farris
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the ... more
- Language:
English - Binding: Hardback
- Number of pages: 384
Publisher: John Wiley & Sons Inc, 2020
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Book synopsis
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who t
Book details
Book category Books in English Economics, finance, business & management Business & management
44.33 €
- Full title: Getting Multi-Channel Distribution Right
- Author: Patricia K. Farris
- Language: English
- Binding: Hardback
- Number of pages: 384
- EAN: 9781119632887
- ISBN: 1119632889
- ID: 24505235
- Publisher: John Wiley & Sons Inc
- Weight: 618 g
- Dimensions: 231 × 160 × 34 mm
- Date of publishing: 20. May 2020
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