Handbook on Electronic Commerce / Najlacnejšie knihy
Handbook on Electronic Commerce

Code: 01567338

Handbook on Electronic Commerce

by Michael Shaw, Robert Blanning, Troy Strader

The world is undergoing a revolution to a digital economy, with pronounced implications for corporate strategy, marketing, operations, information systems, customer services, global supply-chain management, and product distributio ... more

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Book synopsis

The world is undergoing a revolution to a digital economy, with pronounced implications for corporate strategy, marketing, operations, information systems, customer services, global supply-chain management, and product distribution. This handbook examines the aspects of electronic commerce, including electronic storefront, on-line business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models.Indispensable for academics, students and professionals who are interested in Electronic Commerce and Internet Business.

Book details

Book category Books in English Economics, finance, business & management Business & management E-commerce: business aspects

50.18 €

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