Kod: 05249660
Rethinking Prestige Branding
Autor Wolfgang Schaefer, J. P. Kuehlwein
What makes prestige brands tick? Taking a unique holistic approach,Classifiedexamines the successful development and promotion of luxury brands, discovering not just how they're sold but how we as consumers respond to them. ... więcej
- Język:
Angielski - Oprawa: Miękka
- Liczba stron: 272
Wydawca: Kogan Page Ltd, 2015
- Więcej informacji o książce
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Opis
What makes prestige brands tick? Taking a unique holistic approach,Classifiedexamines the successful development and promotion of luxury brands, discovering not just how they're sold but how we as consumers respond to them.
Szczegóły książki
Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
42.96 €
- Pełny tytuł: Rethinking Prestige Branding
- Autor: Wolfgang Schaefer, J. P. Kuehlwein
- Język: Angielski
- Oprawa: Miękka
- Liczba stron: 272
- EAN: 9780749470036
- ISBN: 0749470038
- ID: 05249660
- Wydawca: Kogan Page Ltd
- Waga: 434 g
- Wymiary: 158 × 233 × 16 mm
- Data wydania: 03. May 2015
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