Code: 04145565
Go To Market Strategy
by Lawrence Friedman
Provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, this work lays out a b ... more
- Language:
English - Binding: Hardback
- Number of pages: 310
Publisher: Taylor & Francis Ltd, 2002
- More about this
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Book synopsis
Provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, this work lays out a blueprint for building a winning go-to-market plan.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
84.10 €
- Full title: Go To Market Strategy
- Author: Lawrence Friedman
- Language: English
- Binding: Hardback
- Number of pages: 310
- EAN: 9780750674607
- ISBN: 0750674601
- ID: 04145565
- Publisher: Taylor & Francis Ltd
- Weight: 600 g
- Dimensions: 232 × 157 × 21 mm
- Date of publishing: 18. June 2002
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