Code: 08372178

Selling High Value Software

Name: Selling High Value Software
Brand: Lulu.com
SKU: 08372178
Price: 29.66 EUR
Availability: InStock
Author: John Coburn
ISBN: 9781411650893

by John Coburn

Language: English
Binding: Paperback
Number of pages: 212
Publisher: Lulu.com, 2005
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Book synopsis

Based on twenty plus years of selling enterprise software solutions, "Selling High Value Software" is about winning deals at the highest attainable value. It covers first-hand tips and techniques that you can use to boost value recognition and sustain it through the most demanding sales cycle. These are ideas and suggestions that will help you through the sales negotiations, due diligence processes and commercial situations that are typical of high value software contracts. Aimed at small and medium sized software companies who develop original intellectual content, the book is a street-fighter's guide to value creation and is beautifully paced throughout it's high-octane 200+ pages.