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Book synopsis

Advertising. Is it really 'the greatest art form of the twentieth century' (Marshall McLuhan)? Whatever your views, it is undeniably one of the most popular career choices going - and one of the most difficult to get into. If you want to be creative and make money, or simply fancy trying your hand at a job in one of the most powerful industries around, then this indispensable guide is all you'll need to get a foot in the door and keep a step ahead of the competition. It's a careers guide with a difference, using the experience and wisdom of some of the industry's top people. You'll find essential advice on how to get started and how to get ahead, as well as the insider's view of the genuine pros and cons of each job, from copywriter to account handler. Your new career starts here.

Book details

Book category Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Full title: How To Make It In Advertising
• Author: Mark Leigh, Mike Lepine
• Language: English
• Binding: Paperback
• Number of pages: 190
• EAN: 9780753541524
• ISBN: 0753541521
• ID: 04909654
• Publisher: Ebury Publishing
• Weight: 180 g
• Dimensions: 196 × 131 × 15 mm
• Date of publishing: 06. May 2013

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