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Book synopsis

Ad Critique teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Ad Critique
• Subtitle: How to Deconstruct Ads in Order to Build Better Advertising
• Author: Nancy R. Tag
• Language: English
• Binding: Paperback
• Number of pages: 216
• EAN: 9781412980531
• ISBN: 1412980534
• ID: 04787545
• Publisher: SAGE Publications Inc
• Weight: 440 g
• Dimensions: 231 × 190 × 12 mm
• Date of publishing: 29. February 2012

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