Code: 08039666

Buyer/Consumer Information Processing

Name: Buyer/Consumer Information Processing
Brand: The University of North Carolina Press
SKU: 08039666
Price: 60.91 EUR
Availability: InStock
Author: G.David Hughes
ISBN: 9780807896891

by G.David Hughes

Language: English
Binding: Paperback
Number of pages: 434
Publisher: The University of North Carolina Press, 2011
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This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.