Buyer/Consumer Information Processing / Najlacnejšie knihy
Buyer/Consumer Information Processing

Code: 08039666

Buyer/Consumer Information Processing

by G.David Hughes

This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and v ... more

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Book synopsis

This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

63.61 €

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