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More about Can We Do That?! - Outrageous PR Stunts That Work and Why Your Company Needs Them

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Book synopsis

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time-explaining why some work and others don't. This is a funny, insightful guide to winning the PR game.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Can We Do That?! - Outrageous PR Stunts That Work and Why Your Company Needs Them
• Author: Peter Shankman
• Language: English
• Binding: Paperback
• Number of pages: 212
• EAN: 9780470043929
• ISBN: 047004392X
• ID: 04879052
• Publisher: John Wiley & Sons Inc
• Weight: 366 g
• Dimensions: 231 × 154 × 17 mm
• Date of publishing: 02. January 2007

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