Code: 02338625
Consumer Behavior Analysis
by Donald A Hantula
This title shows how consumer behaviour analysis fits within a larger-scale approach to marketing, consumer psychology, behaviour analysis and organisational behaviour management.
- Language:
English - Binding: Hardback
- Number of pages: 262
Publisher: Taylor & Francis Ltd, 2013
- More about this
223.46 €
RRP: 223.48 €
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Book synopsis
This title shows how consumer behaviour analysis fits within a larger-scale approach to marketing, consumer psychology, behaviour analysis and organisational behaviour management.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
223.46 €
- Full title: Consumer Behavior Analysis
- Author: Donald A Hantula
- Language: English
- Binding: Hardback
- Number of pages: 262
- EAN: 9780415519205
- ISBN: 0415519209
- ID: 02338625
- Publisher: Taylor & Francis Ltd
- Weight: 652 g
- Dimensions: 252 × 180 × 21 mm
- Date of publishing: 28. March 2013
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