Code: 14488971
Consumer Behaviour
by Robert East, Jaywant Singh, Marc Vanhuele, Malcolm Wright
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment. ... more
- Language:
English - Binding: Hardback
- Number of pages: 368
Publisher: SAGE Publications Ltd, 2016
- More about this
152.67 €
RRP: 169.61 €
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Book synopsis
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
152.67 €
- Full title: Consumer Behaviour
- Author: Robert East, Jaywant Singh, Marc Vanhuele, Malcolm Wright
- Language: English
- Binding: Hardback
- Number of pages: 368
- EAN: 9781473919495
- ISBN: 9781473919495
- ID: 14488971
- Publisher: SAGE Publications Ltd
- Weight: 818 g
- Dimensions: 241 × 315 × 26 mm
- Date of publishing: 24. November 2016
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