Code: 10059361
Consumer Profiles (RLE Consumer Behaviour)
by Barrie Gunter, Adrian Furnham
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how ... more
- Language:
English - Binding: Paperback
- Number of pages: 198
Publisher: Taylor & Francis Ltd, 2015
- More about this
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Book synopsis
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about de
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
74.02 €
- Full title: Consumer Profiles (RLE Consumer Behaviour)
- Subtitle: An introduction to psychographics
- Author: Barrie Gunter, Adrian Furnham
- Language: English
- Binding: Paperback
- Number of pages: 198
- EAN: 9781138832466
- ISBN: 9781138832466
- ID: 10059361
- Publisher: Taylor & Francis Ltd
- Weight: 186 g
- Dimensions: 140 × 213 × 11 mm
- Date of publishing: 07. October 2015
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