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Book synopsis

Creativity is an acquired skill, one that improves with practice. Cracking the Creativity Code shows you how! This book provides a proven method for generating world-changing ideas. It empowers individuals who have given up on their innate creativity, who believe that they have lost their creative powers through years of disuse. In a light, entertaining style, the authors describe their unique, structured approach to creativity. To bring the reader closer to this lost art, the authors present a 'Zoom in, Zoom out, Zoom in' technique to make 'creation' more accessible to everyone. Reinvigorate your personal creativity machines - once turned on, it will generate an unending stream of novel ideas that can change the world.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Cracking the Creativity Code
• Author: Shlomo Maital, Arie Ruttenberg
• Language: English
• Binding: Paperback
• Number of pages: 168
• EAN: 9788132119685
• ISBN: 8132119681
• ID: 05159560
• Publisher: SAGE Publications India Pvt Ltd
• Weight: 228 g
• Dimensions: 143 × 216 × 11 mm
• Date of publishing: 01. December 2014

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