Code: 15590609
Critical Thinking for Marketers, Volume I
by David Dwight, Terry Grapentine, David Soorholtz
All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call "arguments." An argument is a set of related statements comprising premises and a conclusion. Ideally, pr ... more
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English - Binding: Paperback
- Number of pages: 184
Publisher: Business Expert Press, 2016
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Book synopsis
All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call "arguments." An argument is a set of related statements comprising premises and a conclusion. Ideally, premises give an audience go
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
16.15 €
- Full title: Critical Thinking for Marketers, Volume I
- Subtitle: Learn How to Think, Not What to Think
- Author: David Dwight, Terry Grapentine, David Soorholtz
- Language: English
- Binding: Paperback
- Number of pages: 184
- EAN: 9781631571169
- ISBN: 1631571168
- ID: 15590609
- Publisher: Business Expert Press
- Weight: 300 g
- Dimensions: 152 × 227 × 15 mm
- Date of publishing: 02. December 2016
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