Code: 07181128
Customer Loyalty Solution
by Arthur Middleton Hughes
Database marketing pioneer Hughes combines current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track custom ... more
- Language:
English - Binding: Paperback
- Number of pages: 388
Publisher: McGraw-Hill, 2003
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Book synopsis
Database marketing pioneer Hughes combines current research with case studies from leading companies such as FedEx, StrideRite, and Cingular to reveal how marketers can benchmark market-proven programs to successfully track customer activity, build enduring loyalty programs, and treat customer communication as a profit center. 20 illustrations.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
28.21 €
- Full title: Customer Loyalty Solution
- Author: Arthur Middleton Hughes
- Language: English
- Binding: Paperback
- Number of pages: 388
- EAN: 9780071589604
- ISBN: 9780071589604
- ID: 07181128
- Publisher: McGraw-Hill
- Weight: 517 g
- Dimensions: 229 × 152 × 20 mm
- Date of publishing: 20. February 2003
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