Code: 06322081
Customer Visits: Building a Better Market Focus
by Edward F. McQuarrie
Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The title provides st ... more
- Language:
English - Binding: Paperback
- Number of pages: 256
Publisher: Taylor & Francis Ltd, 2008
- More about this
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Book synopsis
Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The title provides step-by-step instructions for making effective use of this market research technique.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
92.63 €
- Full title: Customer Visits: Building a Better Market Focus
- Author: Edward F. McQuarrie
- Language: English
- Binding: Paperback
- Number of pages: 256
- EAN: 9780765622259
- ISBN: 9780765622259
- ID: 06322081
- Publisher: Taylor & Francis Ltd
- Weight: 336 g
- Dimensions: 154 × 229 × 14 mm
- Date of publishing: 15. April 2008
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