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Book synopsis

We live in the age of ageing - no other global trend will do more to impact public policy, health and human welfare. The world's Baby Boomers are marketing's most valuable generation and to exploit an opportunity this significant requires the smartest thinking from the marketing community. This book covers the latest ideas and methods in marketing to the ageing consumer.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Getting Better with Age
• Author: Peter Hubbell
• Language: English
• Binding: Hardback
• Number of pages: 322
• EAN: 9780986079313
• ISBN: 0986079316
• ID: 09928352
• Publisher: LID Publishing Inc.
• Weight: 520 g
• Dimensions: 226 × 147 × 25 mm
• Date of publishing: 29. February 2016

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