Code: 06592208
Learning From Winners
by Raymond Pettit
Demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. This titl ... more
- Language:
English - Binding: Hardback
- Number of pages: 200
Publisher: Taylor & Francis Inc, 2007
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Book synopsis
Demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. This title is intended for business executives looking for market strategy, consumer psychologists, teachers, students.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
233.03 €
- Full title: Learning From Winners
- Author: Raymond Pettit
- Language: English
- Binding: Hardback
- Number of pages: 200
- EAN: 9780805856538
- ISBN: 9780805856538
- ID: 06592208
- Publisher: Taylor & Francis Inc
- Weight: 402 g
- Dimensions: 229 × 152 × 16 mm
- Date of publishing: 27. August 2007
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