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Book synopsis

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Marketing Research and Modeling: Progress and Prospects
• Subtitle: A Tribute to Paul E. Green
• Author: Yoram J. Wind, Paul E. Green
• Language: English
• Binding: Paperback
• Number of pages: 346
• EAN: 9780387243085
• ISBN: 0387243089
• ID: 01381180
• Publisher: Springer-Verlag New York Inc.
• Weight: 1130 g
• Dimensions: 235 × 155 × 20 mm
• Date of publishing: 18. March 2005

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