Code: 04235928
Marketing Alignment
by Mac McKinley
Business executives must ensure that their corporate positioning, product positioning, value propositions, sales channel strategies, messaging, and targeting are all in true alignment with each other, as well as the expectations o ... more
- Language:
English - Binding: Paperback
- Number of pages: 208
Publisher: Hats Off Books, 2002
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Book synopsis
Business executives must ensure that their corporate positioning, product positioning, value propositions, sales channel strategies, messaging, and targeting are all in true alignment with each other, as well as the expectations of a target market.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
12.03 €
- Full title: Marketing Alignment
- Author: Mac McKinley
- Language: English
- Binding: Paperback
- Number of pages: 208
- EAN: 9781587361180
- ISBN: 1587361183
- ID: 04235928
- Publisher: Hats Off Books
- Weight: 313 g
- Dimensions: 216 × 169 × 15 mm
- Date of publishing: 15. November 2002
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