Code: 01659943
Marketing Intelligent Systems Using Soft Computing
by Jorge Casillas, Francisco José Martínez López
These days it is more essential than ever to develop ad hoc knowledge discovery in databases (KDD) applications for the resolution of information and decision-taking problems in marketing. This book explains soft computing methods ... more
- Language:
English - Binding: Paperback
- Number of pages: 478
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2012
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153.91 €
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Book synopsis
These days it is more essential than ever to develop ad hoc knowledge discovery in databases (KDD) applications for the resolution of information and decision-taking problems in marketing. This book explains soft computing methods that are fit for the purpose.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
153.91 €
- Full title: Marketing Intelligent Systems Using Soft Computing
- Subtitle: Managerial and Research Applications
- Author: Jorge Casillas, Francisco José Martínez López
- Language: English
- Binding: Paperback
- Number of pages: 478
- EAN: 9783642265259
- ISBN: 3642265251
- ID: 01659943
- Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Weight: 747 g
- Dimensions: 235 × 155 × 27 mm
- Date of publishing: 06. November 2012
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